Why Repurposing Your Content Might Be Hurting Your Sales

In the world of digital marketing, we’re all about working smarter, not harder. But when it comes to repurposing content across multiple platforms, sometimes smarter isn’t always better. Let’s talk about why.

The Problem With Copy-Paste Repurposing

Have you ever poured your heart into a piece of content, shared it across platforms, and then wondered why it flopped on some and soared on others?

Same. 🙋🏽‍♀️

I’ve had TikTok videos rack up thousands of views, only to post the exact same video on Instagram and get… crickets. 🦗

Why does this happen? Because each platform has its own quirks, audience expectations, and algorithms. What works on TikTok might not resonate on Instagram, and what performs well on Pinterest could fall flat on Facebook.

While repurposing content can save you time, it could also be silently sabotaging your sales if you’re not tailoring it to the unique nature of each platform.

Curate for Conversions: Platform-Specific Strategies

If you want to see the best results, you’ve got to play by each platform’s rules. Here’s how to optimize your content strategy for the big players:

Instagram

• What Works: Polished, visually appealing content.

• Best Formats: Reels to grab attention and Stories for personal engagement.

• Pro Tip: Add a compelling CTA in your bio and promote it through Highlights.

  • Example: “Grab my free guide in the link above to boost your sales today!”

    
    

Facebook

• What Works: Communities and conversations.

• Best Formats: Posts in niche groups (where allowed) and Facebook Lives to directly connect with your audience.

• Pro Tip: Use webinars or free trainings as your CTA to draw people into a more interactive experience.

  
  

Pinterest

• What Works: SEO-friendly, visually striking pins.

• Best Formats: Keyword-rich pin descriptions that drive traffic to your landing page.

• Pro Tip: Promote a lead magnet that solves a specific problem your audience is searching for.

  
  

TikTok

• What Works: Quick, engaging videos that use trending sounds and hashtags.

• Best Formats: Short videos highlighting your audience’s pain points and offering a solution.

• Pro Tip: Direct viewers to your bio with a clear CTA, like “Download my free guide to get started!”

  
  

Why Tailoring Content Matters

The key to success on social media isn’t just about showing up everywhere—it’s about showing up the right way. Each platform serves a unique audience, and tailoring your message to match their expectations can make the difference between a viral hit and a missed opportunity.

By putting in the extra effort to customize your content, you’re not just increasing visibility—you’re optimizing for conversions.

3 Questions to Optimize Your Strategy

Next time you’re planning content, ask yourself:

1. What type of content performs best on this platform?

2. How can I optimize this piece to align with the platform’s style?

3. Am I making it easy for my audience to take action (like grabbing my freebie or joining my webinar)?

   
   

A little extra time spent curating your content can lead to big results in the long run.

Final Thoughts

Repurposing content isn’t the problem—it’s how you approach it. Copy-pasting might save time, but it could also cost you sales if your content isn’t resonating with the platform’s audience.

Instead, think of each platform as a unique tool in your marketing toolbox. Use them strategically, and you’ll see better engagement, more leads, and ultimately, more sales.

Are you ready to boost your content strategy and start seeing results? Let’s chat! Leave a comment or reach out to share which platform you’re focusing on this week—I’d love to hear how it’s going for you!